social media strategy

The landscape has changed dramatically, especially in the world of social media. This transition is especially important for start-up that are Navigating the challenges of establishing themselves. Many business owners have transitioned from traditional marketing methods to a digital marketing strategy.

In this article, we will look at the critical role that social media plays in start-up growth plans.

Benefits of Utilizing Social Media For Your Start-Up


Benefits of social media marketing

  • Increased Visibility

For a new start-up, establishing visibility can be a difficult task. Social media is a tremendous platform for spreading brand awareness and attracting potential customers and investment. Chandarana Foodplus, a well-known supermarket chain in Kenya, is a perfect illustration of this efficacy. Chandarana Foodplus has effectively used Twitter to convey product updates, running appealing promotions, and actively engaging  with their client base. This strategic strategy has not only increased their brand’s visibility but also enabled meaningful engagement with their target demographic. Twitter has 528.3 million monthly active users as of September 16th, 2023, highlighting its importance as a powerful marketing medium.


  • Quick and Easy Communication with your Clients

Customer service is improved by using social media. As a new business owner, you can efficiently manage consumer queries and complaints while providing prompt assistance. As an example, consider Ajua, a Kenyan customer experience platform. Ajua responds rapidly to client enquiries and concerns via their strong social media presence on platforms such as Facebook, enhancing their reputation for great customer service. With approximately 3.03 billion monthly active users, Facebook is the most popular social networking platform in the world. This is the most recent statistics as of August 11th, 2023.


  • Great Customer Engagement

With more customer participation, start-ups may build genuine collaborations. You may use social media to communicate your company’s story and engage with your audience on a more personal level. EatOut Kenya, a well-known platform that connects customers with numerous eateries in Kenya, is an excellent example. With interactive aspects like as polls, reviews, and food-related discussions, EatOut Kenya achieves higher user retention rates, illustrating the value of engaging content.


  • Improved Website Traffic and Search Engine Ranking

Social media is a powerful strategy for increasing website traffic. Increase visitor traffic by leading visitors to useful material and giving relevant links. Jumia Travel, one of Kenya’s top online travel operator, expertly directs traffic to its website by providing thorough travel guides, information, and fascinating travel stories. Furthermore, active social media involvement results in the establishment of backlinks to your website, which contributes to an improved organic search ranking. Safaricom, a well-known Kenyan telecom business, has strengthened its internet presence by gaining backlinks to its website through the promotion of social media content.


  • Enhanced Leads and Sales Conversion

Social media efforts can result in an increase in leads and sales for your startup over time. Building relationships with prospective clients and increasing website traffic can significantly increase sales potential. Glovo, a delivery service in Kenya, increases sales by giving tailored advice and creating interesting content on social media


Innovative Ways To Use Social Media For Start-Ups

Startups can employ a range of creative social media strategies to reach their target audience and improve their brand.

This includes producing compelling content in the form of films, infographics, blog entries, initiating debates, conducting polls, asking follower opinions, organizing tournaments, and a range of other methods.

Twiga Foods, a famous agricultural technology company in Kenya, actively adds interactive polls in their social media material to engage and create feedback from their audience.


Creating A Social Media Strategy For Your Start-Up

social media marketing




An effective social media strategy for a start-up factors in the unique circumstances of the business and identifies the most beneficial means of communicating with the target audience.

It is imperative to evaluate the available marketing channels, determine content creation schedules, and maintain a clear vision of your start-up’s objectives through social media.



Key Components Of An Effective Social Media Strategy For Your Start-up

A successful social media strategy for a start-up focuses on a user-friendly, dynamic website tailored to your clients’ needs and interests.

It also places emphasis on fostering a positive brand image, efficiently managing website traffic, and making well-judged use of marketing campaign resources

The Important Aspects Of Social Media Strategy That Help You Achieve Success

  • Elaborate Content

Create informative but not overwhelming articles, blogs, posts, and infographics for your website. To improve your text, use strong verbs and modern images. BrighterMonday, a major Kenyan job search platform, increases content engagement through the use of visually engaging infographics and videos in blog posts.


  • Engaging Customer Service

Provide 24-hour customer service to assist with everything from establishing account settings to rapidly answering concerns. Instead than relying solely on third-party services, make direct contact with your customers to foster brand loyalty. KCB Bank, a well-known financial institution in Kenya, provides 24-hour customer service, resulting in greater customer satisfaction ratings.


  • Good Web Design

To attract people to your website, use modern typography, colours, and design elements. Ensure that each page is visually appealing and simple to navigate. Maintain consistent branding across all media to increase your brand’s identity. RECSA, an intergovernmental organisation dedicated to fostering peace and security. Improved user experience by redesigning their website with an emphasis on modern design features and clear navigation.


Tips For Running Social Media For A Start-up


It is critical for start-ups attempting to nurture their brand and attract customers to provide compelling material on social media:


  • Keep your text brief and to the point.
  • Use graphics and rich media to capture the attention of potential clients.
  • Pose questions to keep the audience interested.
  • In order to increase the authenticity of your content, add a personal touch to it.
  • Use testimonials to demonstrate the worth of your product or service.
  • Maintain a consistent and professional tone.
  • Establish a publishing schedule while keeping open to new trends.
  • Customize content release for each platform’s unique audience.

Be patient; it takes time for effective social media initiatives to create results. Airtel Kenya, a renowned telecoms firm, enhanced engagement rates by sticking to a regular posting schedule.



In conclusion, social media is crucial to startup growth plans. Social media has changed, creating new chances for startups. As more business owners switch to digital marketing, social media becomes essential to each successful startup.

Startups gain greatly from social media. From Chandarana Foodplus’s Twitter success to Ajua’s excellent customer service, social media is a powerful marketing tool. 

Successful social media strategy depend on engaging content. EatOut Kenya’s interactive polls and quizzes and Glovo’s personalised suggestions shows how engaging content boosts consumer engagement and revenues.

Twiga Foods‘ interactive polls shows how start-ups may use social media creatively to reach their target audience and boost their brand. Any startup needs a solid social media strategy, including user-friendly websites, favourable brand image, and effective marketing campaign allocation.

BrighterMonday’s infographics and videos and KCB Bank’s 24/7 customer support help startups succeed on social media. A well-designed website, demonstrating RECSA’s dedication to peace and security, improves user experience. 

Startups should keep their social media messages brief and entertaining, utilise visuals to grab attention, stimulate audience participation, add a personal touch for authenticity, and include testimonials for legitimacy. Airtel Kenya’s constant posting schedule shows that social media success takes patience.

Finally, social media transforms startups. From visibility and engagement to conversion and relationship-building, the impact is huge.

Excited to supercharge your startup’s social media game? Drop your thoughts or questions below, and let’s kickstart your business journey!



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